BEHIND THE SCENES

PREDICTIONS

Concept: A roundup of 5-7 of Forrester’s boldest calls. This was a light-hearted piece that also shows Forrester has been on the money much of the time. I co-managed this project with content marketing.

Components:

  • Brand social

  • Employee advocacy

  • Blog

Highlights:

  • Employees generated 157,141 impressions and 792 engagements for the blog

PLANNING GUIDES

Concept: Highlighting the collaboration, hard work, and passion that goes into producing Planning Guides. We featured the top insights from three analysts that will illustrate the team effort that went into the Planning Guides process. I managed the entire process from interviewing analysts to working with design.

Components:

  • Brand social