Context: Forrester’s EVP “Bold, Together” puts people at the heart of the employer brand. It tells your audience that at Forrester, they will be given the means to be bold at work; to innovate, challenge, discover and be customer obsessed. And along the way, they will have richer, fuller careers. It sets the tone for what it truly feels like to work at Forrester.

Series: Employees were selected to represent the EVP both internally and externally. I co-managed the selection process with Employee Experience, and interviewed employees selected for brand promotion. My goal was to showcase diversity across location, age, disability, background, and seniority.

Components:

• Company meetings

• Brand social

• Employee advocacy