BOOMERANGS
Concept: Exploring why an employee returns to Forrester – what about the culture and/or opportunity differentiates Forrester from the market. This series was my creation and I co-managed the interviews with content marketing.
Components:
Brand social
Employee advocacy
Blogs
Highlights:
18.1k Impressions
625 Engagements
Nostalgia brought out swarms of engagement from employees
14 comments from employees reinforcing the message