BOOMERANGS

Concept: Exploring why an employee returns to Forrester – what about the culture and/or opportunity differentiates Forrester from the market. This series was my creation and I co-managed the interviews with content marketing.

Components:

  • Brand social

  • Employee advocacy

  • Blogs

Highlights:

  • 18.1k Impressions

  • 625 Engagements

  • Nostalgia brought out swarms of engagement from employees

  • 14 comments from employees reinforcing the message