EMPLOYEE ADVOCACY
The Journey
Reimagined employee onboarding experience with social media training
Developed Social Selling Methodology and training in response to GDPR
Lead global Social Selling training, organized by then-CSO Kelley Hippler
Launched a global employee advocacy solution (Smarp) in partnership with Sales Enablement
Built custom personal branding trainings for the sales, research, and consulting teams
Launched Employer Brand content for employees across Smarp, the intranet, and employee onboarding
This data was collected by the employee advocacy tool Smarp and represents a fraction of the total influence of employee advocacy across the organization.
As a result of the marketing materials provided to employees (images, writing prompts), the social mentions and hashtag #BoldTogether are dominated by employee voices, rather than brand and sales materials.
