PROPERTY MANAGEMENT

I bring a unique blend of customer-centric insights and data-driven strategy to everything I do. Whether managing tenant satisfaction, closing sales, or crafting high-performing marketing strategies, I thrive at the intersection of connection and results.

Job Responsibilities:

  • Oversaw the daily needs of residents by efficiently addressing work orders, resolving neighbor disputes, and fostering positive relationships within the community.

  • Executed all sales and leasing activities to meet the community's occupancy objectives, including: qualifying prospects, conducting tours, processing applications, credit screens, background checks, preparing the lease, ensuring a smooth resident move-in.

  • Developed marketing materials and campaign strategies to increase the pipeline of prospective residents.

Skills:

Tools & Technologies:

  • Property Boss

  • TruVision

  • Zillow

  • Apts.com

  • Craigslist

  • Canva

  • Sprinklr

  • Hootsuite

  • Adobe Photoshop

Industry Knowledge:

  • Property Management

  • Apartment Leasing

  • Customer Experience

  • Sales

  • Strategy (Social, Brand, Content)

  • Copywriting

  • Advertising

Marketing Knowledge:

  • Brand Management

  • Big-picture Thinking

  • B2B (Business-to-Business)

  • Employer Branding

  • Buyer Personas

  • Employee Advocacy

Market Research

    • Original Austin buildings from the 1970's-1990's

    • Mature landscaping

    • Good relationship with neighboring communities

    • Owner-managed

    • Low pet fees and pet rent

    • High retention

    • Introverted, prefer privacy and quiet

    • Many enjoy the convenience of working nearby

    • Have children who go to Joslin or Crockett

    • Tucked behind Menchaca (access to main roads but

    • its own small oasis)

    • Lots of sunlight and mature oak trees

    • Two pools

    • Walking distance: Jo’s, Java, Quack’s, Tuk Tuk Thai, Crockett HS

    • Quick drive: Sagebrush, Sunset Valley, Westgate, Joslin

Social Media Strategy

Instagram Account

Purpose: sales funnel

  • Carousels: showcase new + renovated units

  • Reels: virtual unit walkthroughs, short previews of

  • property, short POV videos

  • Stories: pricing specials, fun community events

TikTok Account

Purpose: marketing

  • Lean into trends and fun ideas

  • Play to elder genZ and young millennials

  • Series: space saver tips, walkthroughs but in a fun way, “gen z edits our video”

Inspiration:

SPACE SAVER IDEAS

VIRTUAL TOURS

THERAPY DUPE

How I managed my Prospect Pipeline:

  • 2025 Follow-Ups

    Included approx. move-in dates, interested floor plans, and when to reach out to each prospect

  • 1) Initial Reach Out

    Included which types of reach outs (text, email, call) and when, and any specific information the lead provided

  • 2) Tour

    Included contact information, date needed, floor plans, specific units we looked at, and any other important details

  • 3) Application sent

  • 4) Application Received

  • 5) Payment received

  • 6) Approvals

  • 7) Lease signed

  • 8) Move-in

    Included unit cleaning and repairs needed, move-in date, and welcome package info

Advertising:

Titles:

  • Skip the sterile new builds! Experience the real south austin

  • You've got fancy taste, and we've got a unit you'll love! 💅

  • ⛄ The weather is getting colder, but this deal is red hot! 🔥

  • 🌰 🎵Chestnuts roasting on an open fireplace in this gorgeous unit!

  • Why settle for cookie-cutter? Choose an apartment with heart!

  • Let us HOOK YOU UP 🤩 W/D connections in our 2 bedroom

Copy:

  • Encircled by gorgeous, mature oak trees, this property feels like a small oasis tucked behind Menchaca.

  • ☀️Recently renovated 1 bed / 1 bath☀️ Includes stainless steel appliances and bright countertops that reflect the delightful sunshine from your balcony.

Images:

Physical Marketing Materials: